The Report On the Montana Tourism Industry 2004

Cover The Report On the Montana Tourism Industry 2004
The Report On the Montana Tourism Industry 2004
Montana.Dept. of Commerce
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6 Mill.
4 Mill.
2 Mill.
8.89 1 Visitation (in W\ 1 1 Advertising (in 9.28 9.43 U illions) $ Millions 9.51 ) 9.55 9.77 V 1997 1998 1999 2000 2001 2002 / -^> TrvlMT_MrktPlan2004 .q 11/26/03 11:41 AM Page 7 TOTAL INQUIRIES (1995 TO 2002) All the advertising in the world means nothing without followup. And some of Travel Montana's most important followup mechanisms are the publications it produces. These publications are the materials people receive when they request information from the state,- as
... such, they must contain accurate facts and they must be easy to use, of course. But more than that, the publications must act as "sales tools" for the state, helping to convince people that Montana should be their next vacation destination.
In a state as diverse as Montana, the list of publications should be diverse, as well. Currently, Travel Montana produces a Winter Guide, a Vacation Guide, a Travel Planner and calendars of events each year. In addition, the publications program oversees production of numerous specialty guides directed at specific interest areas, including a guide explaining Montana's Indian reservations, a guide tracing Lewis and Clark's journey through the state and a poster/brochure designed especially for kids.


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