The Road to Market

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L. B. Zapoleon, Special Expert in charge Agricultural Division United States Tariff Commission; formerly with U. S. Bureau of Crop Estimates.
17 The American Institute of Agriculture Marketing — A Field of Opportunity 1\/T ARRETING opens a wide field of opportunity to thousands of men — -*-""*■ farmers, agricultural officials, teachers, agricultural agents, country hankers, progressive business men, and other amhitious men who desire to map out a future course to follow in order to assure a mor
...e successful career.
Farmers Need Marketing Training If you are a farmer you have long since realized the difficulty of getting all the money you should have for your farm products. You have studied production for years — now learn marketing. Marketing is the other half of agriculture. To make farming pay you must know how, when and where to sell. You, as a representative progressive American farmer, can make no better investment than to devote a little time, effort, and expense to learning the art of selling farm products.


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