The Science And Art of Selling

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If I had not fought it out with him in this way I would not have made the sale. I have known a specialty salesman to observe a man all day in Resolve To Buy 161 his store and watch every move in order to get informa- tion that would enable him to make a strong presenta- tion and get the order. Persistent concentration and bulldog determination did it. When the transaction was finally consummated it meant a great deal more to the buyer than the seller.
Talking A prize fighter does not punch his
...opponent Too Much until he is down and out, and then keep on striking him. He knows better. A car- penter does not hammer a nail after it is all the way in and clinched. If he did he would loosen it. Many a salesman pounds away to get an order after it has been thoroughly clinched in his prospect's mind. He some- times talks the man into buying and then talks him out of it. Such a salesman fails without knowing why. He believes that no one could have obtained the order. He made the sale and lost it but does not realize it.

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