The Siege of University City the Dreyfus Case of America
The Siege of University City the Dreyfus Case of America
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In our eReader you can find the full English version of the book. Read The Siege of University City the Dreyfus Case of America Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Siege of University City the Dreyfus Case of America
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To quickly assess the difficulty of the text, read a short excerpt:
I kept my announcements standing in the other publications, at an expenditure of nearly a quarter of a million dollars, until they would no longer produce results. One well known Eastern magazine with a circulation of 100, 000 subscribers, contributed through my announce- ment over 80, 000 subscribers to my list. This 80, 000, on a fair basis of rea- soning, was the entire circulation of that magazine which was worth hav- ing, from the advertiser's point of view. By this advertising campaign, w...e secured in the neighborhood of a million subscribers.
The advertisers of the United States who use publications of general circulation do so with what are called the "keyed" advertisements. There is some key in their address, such as "Department B" or a change in an initial of the firm, such as . John A. Smith, John B. Smith and John C. Smith. Each different publication is given a different key. Thus they can tell exactly what they derive from a given advertisement as compared with its cost. The old method was to advertise blindly, trust to a kind Provi- dence for results, and believe the circulation liar as to what was given in the way of circulation.
What to read after The Siege of University City the Dreyfus Case of America?
You can find similar books in the "Read Also" column, or choose other free books by Sidney Levi Morse to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
I kept my announcements standing in the other publications, at an expenditure of nearly a quarter of a million dollars, until they would no longer produce results. One well known Eastern magazine with a circulation of 100, 000 subscribers, contributed through my announce- ment over 80, 000 subscribers to my list. This 80, 000, on a fair basis of rea- soning, was the entire circulation of that magazine which was worth hav- ing, from the advertiser's point of view. By this advertising campaign, w...e secured in the neighborhood of a million subscribers.
The advertisers of the United States who use publications of general circulation do so with what are called the "keyed" advertisements. There is some key in their address, such as "Department B" or a change in an initial of the firm, such as . John A. Smith, John B. Smith and John C. Smith. Each different publication is given a different key. Thus they can tell exactly what they derive from a given advertisement as compared with its cost. The old method was to advertise blindly, trust to a kind Provi- dence for results, and believe the circulation liar as to what was given in the way of circulation.
What to read after The Siege of University City the Dreyfus Case of America?
You can find similar books in the "Read Also" column, or choose other free books by Sidney Levi Morse to read onlineMoreLess
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