The Sixteen Perfective Laws of Art Applied to Oratory volume 2

Cover The Sixteen Perfective Laws of Art Applied to Oratory volume 2
The Sixteen Perfective Laws of Art Applied to Oratory volume 2
Emerson Charles Wesley
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The very root of persuasiveness is in that which appeals directly to the state of mind in which the person to be persuaded is found. All attempts at persuasion should rest upon some common ground of agreement between the mind of the orator and the audience. The only way by which a person can be persuaded to change his course is by showing him that his present desire will be gratified by his doing so.
Rev. Henry Ward Beecher used this principle to great advantage in his speeches in England durin
...g the late Civil War when he wished to persuade the people of England to sympathize with tlie people of the North. In his speeches in Liverpool, and other cities of Great B5 56 THE SIXTEEN PERFECTIVE LAWS OF ART. [VoL IL Britain, where he met and conquered the most deter- mined mobs that were ever controlled by the eloquence of man, Mr. Beecher first appealed to and sympathized with their local interests. He then led them to see that their interests were one with the North. First he spoke feelingly right to their present state of mind, and then led them on to facts and questions which involved considerations of lofty and universal prin- ciples.

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