The Small Big: Small Changes That Spark Big Influence
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In our eReader you can find the full English version of the book. Read The Small Big: Small Changes That Spark Big Influence Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Small Big: Small Changes That Spark Big Influence
What reading level is The Small Big: Small Changes That Spark Big Influence book?
To quickly assess the difficulty of the text, read a short excerpt:
What SMALL BIGs can be used to make defaults more effective?
Even though we may not recognize it at the time, many of the choices that we make in our information-laden lives are essentially choices we have made without ever bothering to choose. Government policy makers, 401(k) savings plans, and car dealers alike all recognize the powerful draw of the “default” option and employ it to influence our behavior in some way or other.
For example, enrollments into tax-efficient 401(k) company ...savings plans can be as much as 50 percent higher if an employer sets a default automatic enrollment for employees as opposed to an active opt-in. An individual’s willingness to carry an organ donation card can be four times higher in countries where consent to donate is automatically assumed unless citizens specifically opt out. Defaults are also extensively used by Internet marketers who will send you email offers and marketing messages unless you actively decline to receive them.
What to read after The Small Big: Small Changes That Spark Big Influence?
You can find similar books in the "Read Also" column, or choose other free books by Steve Martini to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
What SMALL BIGs can be used to make defaults more effective?
Even though we may not recognize it at the time, many of the choices that we make in our information-laden lives are essentially choices we have made without ever bothering to choose. Government policy makers, 401(k) savings plans, and car dealers alike all recognize the powerful draw of the “default” option and employ it to influence our behavior in some way or other.
For example, enrollments into tax-efficient 401(k) company ...savings plans can be as much as 50 percent higher if an employer sets a default automatic enrollment for employees as opposed to an active opt-in. An individual’s willingness to carry an organ donation card can be four times higher in countries where consent to donate is automatically assumed unless citizens specifically opt out. Defaults are also extensively used by Internet marketers who will send you email offers and marketing messages unless you actively decline to receive them.
What to read after The Small Big: Small Changes That Spark Big Influence?
You can find similar books in the "Read Also" column, or choose other free books by Steve Martini to read onlineMoreLess
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