The book The Social Animal was written by author David Brooks Here you can read free online of The Social Animal book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is The Social Animal a good or bad book?
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Merchandisers have been following his lead ever since. For example, shoppers in grocery stores usually confront the fruit-and-vegetable section first. Grocers know that shoppers who buy the healthy stuff first will feel so uplifted they will buy more junk food later in their trip. Grocers know that the smell of baked goods stimulates shopping, so many bake their own bread from frozen dough on the premises each morning and then pump the bread smell into the store throughout the day. They al...so know that music sells goods. Researchers in Britain found that when French music was pumped into a store, sales of French wines skyrocketed. When German music was played, German wine sales grew. At the shopping mall, low-volume stores are generally near the exits. People haven’t yet made the transition from the outside world to the inner shopping world so they barely notice those first few establishments. In department stores, the women’s shoe section is generally next to the women’s cosmetics section (while the clerk is going back to find the right size shoe, bored customers are likely to wander over and find some makeup they might want to try later).
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