The Street of Faces Glimpses of Town

Cover The Street of Faces Glimpses of Town
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Any fool can shout his name. I do not doubt that the " Spectator " would have been even more severe on the fashion of to-day.
But if we revived signs, we should not revive much of their symbolism. It served its purposes when few people could read. Nor is it suited to the modern methods of retail. You may represent the watchmaker or the baker by symbols as clear as any writing. But what of the great stores?
Only the Futurists would dare to attempt to express all their activities on a single sign
.... But we could be content with signboards painted simply with a name. For the chief beauty of the old signs was not in their painting, but in the fine iron frames on which they hung. A street of such signs would be beautiful even if they had no more than Mr. Jones, Butcher, or Mr. Smith, Candlestickmaker, painted on them.
I do not flatter myself that if we returned to signs we should by that simple act put an end to advertising and ugly giant display in the streets.
The history of signs themselves contradicts the hope.


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