The Street of Ink, An Intimate History of Journalism

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During the changes of proprietorship, the paper, which in its sevenpenny days had attained a circulation of 80, 000, had lost ground, and the net sales were hardly more than 20, 000, a figure which, however, nearly doubled during the Boer War. Under Mrs. Beer's editorship it altered to an independent attitude in politics. "Standing outside the trammels of party, " says a quaintly-worded article of June 30, 1895 — at the time of the general election — "the Sunday Times is enabled to watch the st...ruggles of party politicians as an entomologist observes the contest of rival tribes of ants. " The same independence was main- tained, and represents the policy of the present proprietors. The printing and type-setting generally reflected the better-class journalism of the day. Headings were of a very modest character, and no blocks were allowed in advertisements. Editorially, the chief features were a regular succession of criticisms — then a comparative novelty — under the general title of "In the Witness-Box, " and a City article by the "Cornhill Magpie, " which was an authoritative exposition of the mysteries of "high finance.

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