The Television Commercial How to Create And Produce Effective Tv Advertising
The Television Commercial How to Create And Produce Effective Tv Advertising
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In our eReader you can find the full English version of the book. Read The Television Commercial How to Create And Produce Effective Tv Advertising Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Television Commercial How to Create And Produce Effective Tv Advertising
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To quickly assess the difficulty of the text, read a short excerpt:
171 THE STATION BREAK: BULOVA WATCH TIME Bulova became a household word through use of radio sta- tion breaks and, with the coming of television, the Bulova Watch Company established its franchise in choice between- program times on hundreds of stations. This advertiser is credited with the first authorized commercial TV spot on the air July 1, 1941 (over WNBT, now WRCA-TV, New York), five years before general commercial telecasting got under way in the United States. Bulova budgets no mag- azi...ne or newspaper advertising of consequence, but has concentrated on the electronic media to achieve its domi- nance in the fine watch field. In 1956, two programs were added to the TV schedules, but a strong franchise in :20 spots continues to carry on the Bulova advertising.
172 CHAPTER 1 5 Station-Break Spots: The Twenty and The Ten STATION-BREAK TV spots pack plenty of power. They can be the electronic rifle bullets of advertising, hitting specific markets with precision.
The :10 Station Identification (called "ID") spot is more a "reminder" type of advertising, but it can have movement and high impact.
What to read after The Television Commercial How to Create And Produce Effective Tv Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Harry Wayne Mcmahan to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
171 THE STATION BREAK: BULOVA WATCH TIME Bulova became a household word through use of radio sta- tion breaks and, with the coming of television, the Bulova Watch Company established its franchise in choice between- program times on hundreds of stations. This advertiser is credited with the first authorized commercial TV spot on the air July 1, 1941 (over WNBT, now WRCA-TV, New York), five years before general commercial telecasting got under way in the United States. Bulova budgets no mag- azi...ne or newspaper advertising of consequence, but has concentrated on the electronic media to achieve its domi- nance in the fine watch field. In 1956, two programs were added to the TV schedules, but a strong franchise in :20 spots continues to carry on the Bulova advertising.
172 CHAPTER 1 5 Station-Break Spots: The Twenty and The Ten STATION-BREAK TV spots pack plenty of power. They can be the electronic rifle bullets of advertising, hitting specific markets with precision.
The :10 Station Identification (called "ID") spot is more a "reminder" type of advertising, but it can have movement and high impact.
What to read after The Television Commercial How to Create And Produce Effective Tv Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Harry Wayne Mcmahan to read onlineMoreLess
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