The Theory of Advertising a Simple Exposition of the Principles of Psychology I
The Theory of Advertising a Simple Exposition of the Principles of Psychology I
Scott Walter Dill
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No. 6. . Abstract the thought of the food from that of this filthy-looking specimen of humanity. In an advertisement of food products the cut is comparable to the waiter in a restaurant. We know that the waiter does not prepare the food, yet he is the representative of the kitchen, and we will not enter a restaurant if the waiter looks repulsive. In a similar manner we know that the cut in an advertisement has nothing to do -with the food advertised, but the cut is the rep- 112 FUSION resentati...ve of the food, and we do not want the food if its representative looks repulsive. THIS IS THE ORIGINAL HPACKAGE OF CEREALS Sa/rje Quantity 3$ coptair}eounc( Package For Sale by Grocers Everywhere The careful preparation given the contents of this package, justifies the manufacturers in claiming that it will keep indefinitely in good condition, and upon serving, present a flavor and bouquet, un- equaled by any cereal ever offered to the public. Directions for Opening And Cooking on Each Can THE GREAT WESTERN CEREAL COMPANY, Chicago, Ills.
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