The War of Art (2010)

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They provided their writing services not as themselves but as “loan-outs” from their one-man businesses. Their writing contracts were f/s/o —“for services of ”— themselves. I had never seen this before. I thought it was pretty cool. For a writer to incorporate himself has certain tax and financial advantages. But what I love about it is the metaphor. I like the idea of being Myself, Inc. That way I can wear two hats. I can hire myself and fire myself. I can even, as Robin Williams once remarked ...of writer-producers, blow smoke up my own ass. Making yourself a corporation (or just thinking of yourself in that way) reinforces the idea of professionalism because it separates the artist-doing-the-work from the will-and-consciousness-running-the-show. No matter how much abuse is heaped on the head of the former, the latter takes it in stride and keeps on trucking. Conversely with success: You-the-writer may get a swelled head, but you-the-boss remember how to take yourself down a peg. Have you ever worked in an office?

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