The book The White Man in Nigeria was written by author George Douglas Hazzledine Here you can read free online of The White Man in Nigeria book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is The White Man in Nigeria a good or bad book?
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If we are to secure the market in this or in any other commodity, we must take the trouble to ascertain what the Hausas want. They are not quite like the Coast negro, to whom we came as a kind of god or superior being altogether, and who was only too willing to imitate us, even in our vices. They have had a civilization of their own, and will regard us as outsiders outsiders with wonderful 'ju-ju, ' outsiders who are indisputably having our day, but outsiders still. We must study their needs, n...ot preach to them. It will pay us well. It would pay us even to send out men to inquire what is needed, just as the native traders do in Morocco, when they make two TRADE PROSPECTS 141 distinct journeys through a district, the first to find out what is wanted and the second to take it. It will pay us well to find out carefully what is wanted, for the market of Northern Nigeria is not merely the market for the Hausa States, it is the market for the whole of the Soudan. The traders of Kano travel North Africa with their caravans, from the Nile and Tripoli to Timbuctoo and the Congo.
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