Trademark Power An Expedition Into An Unprobed And Inviting Wilderness

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29 "Oh it's sixty-one steps from the Little Blue Hen, To the Sign of the Pot and the Spoon, Yet the House of the Skillet is halfway there, Where they drink by the light o* the moon; Hiegh-ho! Where they dance by the light o* the moon. " Pictures talk every language. They speak the universal tongue. To the simple mind they tell their story just as they do to the cultivated intellect. People who can't read words can read pictures. The tavern and shop signs of old England guided [66] the learned a...nd the unlearned alike and the children knew them unmistakably. The well executed trademark is but a higher expression of the same idea. It talks all languages and to all sorts of people. 30 Someone will read these pages as he sits at a great desk in a busy office. It may be that it is a handsome desk, of which he is not only a little proud but also justly fond. It occupies an important place in his life. In a sense it is a part of him. It is a necessary tool in his working equipment. And quite apart from the service it renders him it may bring delight by its genuineness, its elegance of finish and design.

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