Traditional Versus Nontraditional Linkages for the Commercial Development of Outer Space

Cover Traditional Versus Nontraditional Linkages for the Commercial Development of Outer Space
Traditional Versus Nontraditional Linkages for the Commercial Development of Outer Space
Johnsrud, Cristy, S.
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Interestingly, while several other of these variables are noted as most important, they are not seen as having an effect on the linkage relationship. Further, NASA resources are not considered to be very important at all, despite NASA efforts to market CUS linkages in such terms.
202 On the whole, the organizational environment positively influence company-NASA linkage relationships. Success of the prime contractor is generally a very important positive influence on linkage activities, while ac
...tivities of competitors and unforseen market shifts are negative influences. These responses reflect the preponderance of traditional prime contract, subcontract and purchase order formats for company-NASA linkages. Subcontractors, especially, are dependent on the successful activities of prime NASA contractors, and companies supplying goods and services to NASA via purchase orders are sensitive to unforseen changes in such markets for their products.
Finally, operations variables taken together either positively influence linkage relationships or have no effect at all.


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