Training for a Life Insurance Agent

Cover Training for a Life Insurance Agent
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As an- other result, our own public and the foreign buyer will be met by a salesforce that has been selected and instructed on more stand- ardized and enlightened methods.
Constructive salesmanship in the Life In- surance business necessitates the cultivation of the idea and practice of selling one's brains by a sagacious method of approach and pub- licity, just as the lawyer and the doctor em- ploy in building a successful practice in their professions.
The minister or college professor who in
...- dulges in a little well-ordered publicity, and brushes up against the public, is the one who receives calls to greater fields o activity. They make more money and do more good for humanity than their more silent brethren.
Life Insurance has been likened to all four of these professions, and it does embrace most of the attributes of them all.
41 LIFE INSURANCE Some feel that the agent is made too ideal- istic by this kind of education, and that there is engendered in him the idea of sitting around waiting for people to come to him for business, instead of indulging, as he must, in unremitting toil.


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