Weekly Newspaper Publishing Economies in 1931 And 1932 An Analysis Based On a
Weekly Newspaper Publishing Economies in 1931 And 1932 An Analysis Based On a
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To quickly assess the difficulty of the text, read a short excerpt:
417 + Advertising REPLIES IN THE ADVERTISING SECTION of the survey reveal a "tightening up" in every branch of the department. Pages show high- er percentages of paid space per page; papers eliminate extra pages where possible; expendi- tures for advertising services and features are be- ing pared to the bone in some cases and increased in others, and services to space-buyers are being curtailed.
The Burlington (Wash. ) Journal reports a "group use of cut service with neighboring papers, WNU se...nding each of us proof books, and cuts to the central shop. " The Claremont (Calif. ) Courier reports: "An arrangement with three other newspapers where- by we each solicit certain accounts and set certain ads, all of us using the same ad when it is to run in all three newspapers. " The Wadena (Minn. ) Pioneer Journal, to com- pete with ol' man depression, has set up a yard- stick for the number of pages it prints. Each must carry a 40 per cent advertising load. Con- densing of good news matter makes the task easier.
What to read after Weekly Newspaper Publishing Economies in 1931 And 1932 An Analysis Based On a?
You can find similar books in the "Read Also" column, or choose other free books by Thomas F Thomas Frederick Barnhart to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
417 + Advertising REPLIES IN THE ADVERTISING SECTION of the survey reveal a "tightening up" in every branch of the department. Pages show high- er percentages of paid space per page; papers eliminate extra pages where possible; expendi- tures for advertising services and features are be- ing pared to the bone in some cases and increased in others, and services to space-buyers are being curtailed.
The Burlington (Wash. ) Journal reports a "group use of cut service with neighboring papers, WNU se...nding each of us proof books, and cuts to the central shop. " The Claremont (Calif. ) Courier reports: "An arrangement with three other newspapers where- by we each solicit certain accounts and set certain ads, all of us using the same ad when it is to run in all three newspapers. " The Wadena (Minn. ) Pioneer Journal, to com- pete with ol' man depression, has set up a yard- stick for the number of pages it prints. Each must carry a 40 per cent advertising load. Con- densing of good news matter makes the task easier.
What to read after Weekly Newspaper Publishing Economies in 1931 And 1932 An Analysis Based On a?
You can find similar books in the "Read Also" column, or choose other free books by Thomas F Thomas Frederick Barnhart to read onlineMoreLess
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