What An Advertiser Should Know : a Handbook for Everyone Who Advertises
What An Advertiser Should Know : a Handbook for Everyone Who Advertises
Taylor, Henry, 1787-1869
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As an incentive Premiums and the Merchant 57 to buy certain brands of goods the interest of every- one in the family is gained. The youngster wants a new sled, the mother wants a new piece of furni- ture and the father wants a new pipe. All are saving certificates given with different products to get these articles. In such cases, and they are numerous, it would be considered a sin not to buy goods with which a premium was given. My own good wife, for instance, will hardly allow me to buy a cig...ar outside of the United Cigar Stores. She is saving certificates to get some sort of a premium. The premium scheme surely does work out in a satisfactory manner and certainly is good advertising for the manufacturer. A retailer may use the premium plan of advertising with good re- sults, and on a very much smaller scale than that of the manufacturer. He can offer a premium with every one, five, ten or twenty dollar purchase and have only a small number of premiums from which to select, or he can pursue the certificate plan.
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