What Kind of Strategic Planning System Do You Need
What Kind of Strategic Planning System Do You Need
Peter Lorange
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In an earlier article we proposed a scheme for strategic planning, focusing on large, diversified corporations. Our approach was pre- sented in fairly general terms without outlining specific corporate settings. Since companies differ in size, strategies, structure, and style, and are likely to change with the passage of time, a successful planning system must be carefully tailored to suit the specific needs of the corporation concerned. In this article we shall discuss how planning systems des...ign may be applied to particular corporate settings, including recommendations not only for the larger, often diversified corporations, but also for smaller and typically more homogeneous companies. We shall specify seven impor- tant design characteristics and alternatives to these designs, for what may be appropriate for one company may not work at all for another, and what seems to work today may not be the solution a few years into the future. The seven classes of systems design factors we shall consider are as follows: 1) Communication of goals.
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