Why We Have a Marketing Problem; An Introductory Marketing Talk

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So-called "middlemen" assume these re- sponsibilities, as explained on the later pages.
Read this talk, therefore, with the idea of get- ting these two points clearly in mind. Study this marketing talk to learn the reasons for our present marketing situation.
As soon as you are sure that you have a very definite impression from the reading of this market- ing talk, then proceed at once to the study of Les- son A, WHY WE HAVE A MARKETING PROBLEM In pioneer days there was no problem of distribu-
...tion, because people lived simply and produced their own foodstuffs, clothing materials, and found close at hand fuel and materials from which to create shelter. Pioneers in new territory established communities and developed resources. Railroads were built, goods were transported, and time and distance became factors in the relations and transac- tions of men.
Fertile soil yielded crops beyond the require- ments of the farmer's family. Forests were converted into building materials for the erection of better homes and into furniture to fill the new homes.


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