Wine Online Search Costs And Competition On Price Quality And Distribution

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Wine Online Search Costs And Competition On Price Quality And Distribution
Dan Ariely
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Quantity Difference Elasticity 21 blocks showed that Drill for Wine Comment had a significant multivariate main effect [F(2, 56) = 6. 04, p < . 005], but that there was no remaining partial effect of Quality Usability with process variables m the model [F(2, 56) = . 48]. Separate univariate analyses of Price Elasticity and Quantity Difference revealed similar effects. Drill for Wine Comment significantly reduced Price Elasticity [b = +. 062, t(57) = 3. 18, p < . 003], leaving the partial main effect of Quality Usability nonsignificant [F(l, 57) = . 78]. Drill for Wine Comment significantly reduced Quantity Difference [b = . 02, t(57) = 2. 99, p < . 005], and the partial main effect of Quality Usability was nonsignificant [F(l, 57) = . 73]. Figure 5: Price sensitivity measures as a function of Store-Comparability and Merchandise Uniqueness. Figure 5A shows the results for Quantity Difference and Figure 5B shows the results for Price Elasticity. o a be X c 3 0. 5 0- -0. 5 •1- ■1. 5 Unique Common Unique Common B 1.

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