Women Professional Workers a Study Made for the Womens Educational And Industr

Cover Women Professional Workers a Study Made for the Womens Educational And Industr
Women Professional Workers a Study Made for the Womens Educational And Industr
Elizabeth Kemper Adams
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Journalism and publishing are closely related to advertis- ing not only because all three make a public appeal through the printed word but also because the newspaper and the magazine are among the most important advertising media, and have their advertising departments as they have their editorial departments. Two recent books on journalism de- vote considerable space to the advertising side of the news- paper. ^ Advertising is highly profitable to a publication ; most magazines could not be p
...ublished without it. The charge is not infrequently made that the policy of a news- paper is controlled by its leading advertisers ; and a paper of high standing must be above reproach in this matter. The financial power of the advertising department is one of the modern dangers to the freedom of the press, even where there is no taint of corruption. The book is not a *Burges Johnson. "Literary Work, " Journalism, Advertising (1919)- ^ James Melvin Lee. Opportunities in the Newspaper Business (1919).

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