Working Note On Non-Spatial Consumer Behavior Council of Planning Librarians. Exchange Bibliography, No. 230
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Of special interest in the present context are those attempts to elaborate on bhese approaches to the study of individual con- sumer behaviour. Several atterrpts have been made to incorporate these various psychological aspects in overall approaches to the study of the consumer decision process, notably by Nicosia (1966, pp. 151-237) and by Engel, Kollat and Blaclcuell (1968, pp. UO-53) • Essentially these approaches are built around various refinements to the stiraiolus-cue-response-reinforcem...ent chair model that was introduced above. Nicosia, for example, categorizes these basic components in a number of fields linked together in a system of action. The various fields and links are either attributes of the consumer and his environment, or processes determining and resiolt- ing in consumer behaviour. The first field thus comprises the attributes of a particular product ijliich may be viewed as a mess- age to the exposed consumer. Depending on the various attributes of the consumer, a link to the second field is formed by the con- sumer's attitude toward the behaviours both sources discuss addi- tional theoretical contributions, ^^^hich in the main are included within these two models.
What to read after Working Note On Non-Spatial Consumer Behavior Council of Planning Librarians. Exchange Bibliography, No. 230?
You can find similar books in the "Read Also" column, or choose other free books by Andrews, Howard F to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Of special interest in the present context are those attempts to elaborate on bhese approaches to the study of individual con- sumer behaviour. Several atterrpts have been made to incorporate these various psychological aspects in overall approaches to the study of the consumer decision process, notably by Nicosia (1966, pp. 151-237) and by Engel, Kollat and Blaclcuell (1968, pp. UO-53) • Essentially these approaches are built around various refinements to the stiraiolus-cue-response-reinforcem...ent chair model that was introduced above. Nicosia, for example, categorizes these basic components in a number of fields linked together in a system of action. The various fields and links are either attributes of the consumer and his environment, or processes determining and resiolt- ing in consumer behaviour. The first field thus comprises the attributes of a particular product ijliich may be viewed as a mess- age to the exposed consumer. Depending on the various attributes of the consumer, a link to the second field is formed by the con- sumer's attitude toward the behaviours both sources discuss addi- tional theoretical contributions, ^^^hich in the main are included within these two models.
What to read after Working Note On Non-Spatial Consumer Behavior Council of Planning Librarians. Exchange Bibliography, No. 230?
You can find similar books in the "Read Also" column, or choose other free books by Andrews, Howard F to read onlineMoreLess
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